Ball Don't Lie - NBA

Several months ago, we brought you news of the new reality series "Khloe and Lamar" set to air on E! this spring. Now, just in time for the playoffs, this peek into the lives of Lakers forward Lamar Odom(notes) and sister-to-a-socialite Khloe Kardashian is set to premiere this Sunday at 10/9 Central. So, to drum up even more excitement, E! has released the opening titles and some more clips showcasing the zany antics of America's Sweethearts.

As you can see from the titles, the story of Khloe and Lamar is related to basketball, and not just as a metaphor. Odom has been stellar for the Lakers this season, and he credits much of his success to the love and support of Khloe and her family (also known as "The Kardashian Effect," which has helped athletes from Nets forward Kris Humphries(notes) to Cowboys wide receiver Miles Austin). When Lamar and Khloe are playfully engaged in a game of one-on-one (via Hall & Oates) in this clip, Lamar spins to his right for a dunk. As anyone who has watched Odom throughout his career knows, he always goes to his left. Obviously this is true love, because he would not go to his right for any woman.

The rest of the clip is full of really important tidbits like a behind-the-scenes look at the making of the ad for their unisex fragrance, a serious incident involving Odom and his estranged father, and the general travails of a young Hollywood couple living in the spotlight. So, if that appeals to you, go nuts this Sunday.

(Via Got 'Em Coach)

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