Public relations can be a tricky game these days. Between the 24/7 news cycle, Twitter and really just the entire existence of the Internet, if someone says something dumb, everybody will hear about it sooner or later. And since athletes are constantly being asked questions, the likelihood of them saying something they'll regret is pretty high. Case in point — Dwyane Wade(notes).
Prior to a charity basketball game, Wade made reference to the September 11 attacks with regards to potential Miami Heat troubles because he didn't major in metaphors while at Marquette. Here's what he said, courtesy of the Associated Press.
"There's going to be times when we might lose one, two games in a row, maybe two games, three games in a row, you never know. It's going to seem like the world is crashed down. You all are going to make it seem like the World Trade has just went down again. But it's not going to be nothing but a couple basketball games lost and we'll have to get back on track."
Yeah, that's not great. Even if it's just a off-hand mention of something terrible used to demonstrate how blustery media can be, it's bad form to use one of the nation's worst tragedies. That's just common sense, Thomas Paine. Maybe next time Dwyane Wade should scale it back a little, like swap in how "The Last Airbender" was colossally bad or something like that.
Then, to make matters worse, FanHouse's Tim Povtak messed up the transcription of that quote, alleging that Wade said "We're going to be wearing a bullseye but that's what you play for. If we lose a couple in a row this season, it will be like the World Trade (Center) is coming down again" and forcing FanHouse to issue a correction. Yikesersons.
Of course, since this is 2010, Wade has already had a chance to issue an apology in a statement through his team. Once again, from the Associated Press:
In the statement, Wade said: "In an interview yesterday, I attempted to explain how some people may view the Miami Heat losing a few basketball games in a row during the upcoming season. It appears that my reference to the World Trade Center has been either inaccurately reported or taken completely out of context. I was simply trying to say that losing a few basketball games should not be compared to a real catastrophe.
"While it was certainly not my intention, I sincerely apologize to anyone who found my reference to the World Trade Center to be insensitive or offensive."
OK, great. Apology accepted. But "out of context" or not, Wade still definitely used the words "World Trade" with regards to the Heat losing basketball games. That's a no-no. In fact, let's just keep all national tragedies out of sports metaphors. Seems like a good policy, right? Right.