The NBA on Wednesday announced a partnership with Turner Sports and Twitter that will broadcast the second halves of select regular-season and playoff games on the social media platform from “a single-player, isolated camera view.” Fans will be able to vote on Twitter which player will be featured.
The iso-cam broadcast of one fan-voted player, which will feature broadcast-specific announcers and commentary from “#NBATwitter influencers,” is slated to launch during the All-Star Game on Feb. 17.
“The NBA Twitter community is among the most vibrant in sports and entertainment,” NBA commissioner Adam Silver said in a press release announcing the partnership on Wednesday. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”
The broadcast will be aired on the @NBAonTNT Twitter feed.
This, of course, could have some hilarious consequences that might produce countless untapped viral moments. Fans could vote to watch, say, Patrick Beverley talk trash to Russell Westbrook or the New York Knicks player du jour try to play defense or Lance Stephenson do anything for an entire half.
A full schedule of the selected regular-season and playoff games will be announced at later dates.
The NBA and Twitter have long been partnering on ways to improve fan experience. The announcement shortly before Silver and Twitter CEO Jack Dorsey will hold a conversation hosted by ESPN’s Rachel Nichols at CES 2019 in Las Vegas. Dorsey called #NBATwitter “one of the most exciting and entertaining global conversations happening on Twitter today” in Wednesday’s press release.
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