NBA to resume broadcasting in China with Game 5 of the NBA Finals originally appeared on NBC Sports Washington
After a year-long hiatus following a tweet by Rockets general manager Daryl Morey expressing support for Hong Kong protesters, the NBA is set to return to television in China and just in time for Game 5 of the NBA Finals.
This represents a good sign for the league's future, as China has become a hotbed for NBA fandom and a major source of revenue.
After a one-year suspension that began last October, China’s CCTV says it will resume showing the NBA with Game 5 of the Finals tonight.— Shams Charania (@ShamsCharania) October 9, 2020
NBA commissioner Adam Silver has been working to repair the business relationship following the backlash from Morey's tweet on Oct. 4, 2019. Morey tweeted support to protestors in Hong Kong who were rallying against Chinese government policies.
The fallout lost the league a ton of money. According to Silver himself, it could total in the hundreds of millions.
Whether Friday's news represents a permanent change or not, it's a positive sign. The league has been dealing with several sources of income loss this year between the long break due to the coronavirus, the absence of fans at games and television ratings being significantly down.
Getting back on board with China, if it lasts, could have major ramifications across the league. It could affect the salary cap and in turn how much players earn on their contracts.