This weekend the Premier League on NBC Sports crew are heading to Miami Beach to host the second Premier League Mornings Live Fan Fest of the season.
And Rebecca Lowe, Robbie Earle, Robbie Mustoe and Kyle Martino, along with several high-profile guests, will be arriving in a city which is primed to re-enter the discussion as a truly global soccer city.
[ MORE: Premier League schedule ]
With David Beckham’s Inter Miami CF franchise arriving in Major League Soccer for March 2020, CONCACAF’s HQ in Miami, plus many of the biggest clubs in the world visiting Miami to play in friendly games each summer — and of course the USMNT and USWNT both playing regularly in South Florida — Miami is already well on its way to becoming a key U.S. hub for the global game.
But things are changing. Rapidly.
After the Miami Fusion folded in early 2002 and the heyday of the NASL long gone, there was a soccer void in MIA, but now teams are popping up in both MLS and USL, and if you wander around Miami you will spot jerseys from just about every club on the planet.
Peter Smith (who played for the U.S. Futsal Team in the 1989 world championships) is involved in soccer in the Miami area where he runs his company, Smash Soccer, a consultancy agency.
He has seen a huge upturn in the popularity of the sport in and around Miami in recent years.
“There will be a big turnout and a great atmosphere at the Clevelander because their is such a passion for the sport in Miami and South Florida,” Smith said. “Miami is more of an international city than an American city. You always see Barcelona, Real Madrid, PSG, Juventus, Boca Juniors, River Plate and Flamengo jerseys, as well as plenty of Liverpool, Man United, Man City and Chelsea shirts and there is so much interest in the global game.
“Miami has such a mix of tourists and residents that you will always have PL interest in and around the bars and on the streets and there really is a growing interest in the Premier League. There are plenty of fan bars on gamedays, and in particular areas of Miami where you have specific bars for fans supporting clubs in South America and Europe. It’s a real mix and it is wonderful.”
[ MORE: How to attend the Miami Fan Fest ]
When you start to ask around the Miami area, it is clear soccer is on the minds of many.
Mike Ryan Ruiz is the Executive Producer for The Dan Le Batard Show and Host of Chelsea’s new U.S. focused podcast, “Chelsea Mike’d Up.”
"The world is now his oyster at Chelsea."
Lady Lowe has spoken 👇 pic.twitter.com/zuNVrDWaCz
— Chelsea FC USA (@ChelseaFCinUSA) December 12, 2019
Aside from his focus on all things Premier League with the Blues, Ruiz believes the arrival of Inter Miami CF will be a key part of the puzzle in soccer getting back on the map in Miami.
“The soccer community is really buzzing down here for Inter Miami, even though it’s in Fort Lauderdale initially. Our supporters groups, I think, are going to be the talk of MLS. There are three main groups but the wildest is Vice City,” Ruiz explained. “I really think Inter is going to be a success story. The town is desperate for a winner and I think they’re well positioned even as an expansion team. We’ve been waiting on this for so long. It felt like the day might never come… but we’re here.”
It is sure to be one heck of a party at the Clevelander Hotel in Miami Beach this weekend as Miami continues to grow as a worldwide soccer destination.
All the details for our Fan Fest can be found right here.