Meet the typical Costco shopper, a 39-year-old Asian American woman earning more than $125,000 a year

·2 min read
Meet the typical Costco shopper, a 39-year-old Asian American woman earning more than $125,000 a year
Costco shoppers outside one of its stores
Costco shoppers outside one of its stores. Noam Galai/Getty Images
  • Costco has more than 813 warehouses around the world, with 562 in the US.

  • The wholesale club has about 275,000 employees and made more than $163 billion in 2020.

  • Its average customer is a 39-year-old Asian American woman who's married and earns $125,000, Numerator found.

  • See more stories on Insider's business page.

Costco is the fifth-largest retailer in the world, pulling in more than $163 billion in sales last year. The store operates as a wholesale club, with nearly 110 million cardholders representing households and small and midsized businesses.

The company has more than 813 warehouse stores around the world, including 562 in the US, and it employs nearly 275,000 people.

Roughly one-third of US shoppers are Costco customers, according to data from the analytics firm Numerator prepared for Insider.

Read more: Compare more than 250,000 salaries from top companies like Amazon, Google and JPMorgan with Insider's Salary Database

Numerator found that Costco's typical shopper in the US is an Asian American woman between 35 and 44 years old who is married and living in a city in the Pacific Northwest. (Costco was founded in Seattle and is based in Washington.)

She typically has a four-year degree or higher level of education and earns more than $125,000 a year.

The typical customer visits Costco on a weekend day every two to three weeks - about 23 trips per year - and picks up nine products for a total cost of about $114 a trip. The company stocks only 4,000 products (stock-keeping units, or SKUs), compared with 30,000 at many other retailers.

About 11% of the average Costco shopper's spending is at the wholesale club, similar to what she spends with Amazon, and her top shopping categories in the store are groceries and personal-care items. She also buys a lot of Duracell batteries and Adidas apparel.

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