Marshawn Lynch named NFLPA’s Chief Brand Ambassador

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Marshawn Lynch has a new job.

The running back famous for turning “Beast Mode” into a brand is now going to be boosting the NFLPA as its Chief Brand Ambassador.

“Few players have used their platforms to build leverage for both their individual success as well as the success of all players like Marshawn has — all while remaining true to himself and his values,” NFLPA executive director DeMaurice Smith said in a statement. “Having him on board as our chief brand ambassador and mentor who has been in their shoes is a huge win in furthering our mission as a full-service union to our men on and off the field.”

Lynch weighed in with a comment, too.

“I’m always tryin’ to make the most out’ta my time and opportunities. Ya’ feel me? If you make it through pee wee, high school, college and you’re lucky enough to call yourself an NFL player, you’re in a situation to create and take part in hella opportunities, but you have to understand that you only get a little bit of time in that uni’, so you gotta max it out and put yourself in a position to make plays on and off the turf,” Lynch said. “By partnering with the NFLPA and working with De Smith, I can share my path, pass down what I’ve been through and seen, so players can see what’s really out there for them and tap in to all the resources that their teams, communities and the PA have available. I wanna put them in positions to be successful in every facet of their lives from building businesses based on their passions to of course takin’ care of their mentals and stackin’ their chicken.”

During his NFL career, Lynch rushed for 10,413 yards while playing for the Buffalo Bills, Seattle Seahawks, and Oakland Raiders. He scored 85 rushing touchdowns.

Lynch is a part-owner of a team in the Fan Controlled Football league, among his many business interests. Dodi Blunts, a California-based cannabis company; joined the ownership group of the Oakland Roots SC of the USL Championship men’s soccer league and the Professional Fighters League, an MMA platform.

Lynch’s BeastMode Marketing represents athletes including Najee Harris and Marcus Peters. BeastMode Productions, a film and television company, is also part of the portfolio and has grown over the past few years.