It’s a question that came up a lot in the wake of a wild summer where eight of the 24 players in the All-Star Game just last February ended up on new teams:
Is all this player movement good for the NBA?
It got asked everywhere from the league’s headquarters to your local bar, from sports talk radio shows to the NBA’s owners meeting in Las Vegas. There’s no easy answer to that. However, the divide seems to be somewhat generational — older fans miss the stability of knowing their stars would be there next year, young fans like the volatility and fast-changing landscape.
Some feel that the player movement we have seen, particularly players asking to be traded or leaving teams that have the ability to pay them more money is a problem. I don’t. I think it is exactly what we should expect and it reflects what is happening in the job market across industries in our country.
No longer do college students graduate in search of a career where they expect to spend their entire adult lives working for a single company. Just the thought is crazy. I tell college graduates to look for a job where they get to learn about themselves, the business world, adulting and what they love to do and can be good at it. That their first job is just that, their first job. There will be many more…
Your best of the best will be impactful not only within the company, but via social media and other online platforms, visible as the best in their industry. It is important to give them reasons to want to stay. Great employees are effectively always free agents with the ability to move anywhere.
Why should it be any different for the NBA?
It’s interesting to hear from an owner (guys who traditionally want to control the workers). From a player’s perspective, this makes a lot of sense (and Cuban is as player-friendly an owner as the league has).
In a lot of ways, what bothers fans really applies to only the elite players, the guys with leverage, the guys who change the course of a franchise. If Paul George wants out of his contract, the reaction of Thunder management and fans would be different from if Dennis Schroder tried that kind of power move.
However, does this player movement erode the traditional fan base? Fans in Dallas/Miami/Boston/Los Angeles/everywhere want to identify with players, not just the logo across their chest. If the star players are changing teams more often how does that impact that traditional fandom? Do younger players become fans of players more: A LeBron James fan, a Stephen Curry fan, a James Harden fan, and their loyalties follow the player not the franchise? We seem to have more of that with Lebron and Curry. Cuban worked hard to make sure Dirk Nowitzki never left Dallas. (Going back there was a split between Lakers fans and Kobe fans, it’s just their interests largely always aligned.)
Which leads to the original, key question: Is all this player movement good for NBA business?
For the league and owners, the real question is will the undeniable social media buzz of the NBA offseason lead to increased ticket sales, increased viewership (or at least stopping that decline), more purchasing of League Pass packages (in whatever form), more jersey sales and all the rest of it? Can the league monetize this buzz?
Nobody has the answer to that, in part because how we as a nation (and world) consume media is changing so fast. What will the viewing landscape for the NBA’s television and streaming deals look like in 2024? 2029? Nobody knows.
Which means predicting how this player movement impacts the NBA is an unknown.
All the movement is creating a lot of buzz, which is nice, but buzz will not pay the NBA’s bills.