Chase Briscoe will continue to have Mahindra Tractors as an anchor partner as the organization has extended its partnership with Stewart-Haas Racing.
This multi-year agreement will feature Mahindra as Briscoe's primary partner for the majority of the NASCAR Cup Series schedule.
— Stewart-Haas Racing (@StewartHaasRcng) November 28, 2023
“I’ve had the honor of representing Mahindra Tractors since they first came into NASCAR and I’m blessed to have this relationship continue,” Briscoe said.
“Mahindra is a people-first company, and it starts with their dealer network and goes all the way up to their corporate offices in Houston. It’s a true partnership that extends beyond the racetrack.”
This partnership began with the 2022 Cup season and the Clash at the LA Memorial Coliseum. Briscoe then won his first career Cup race in 2022 with Mahindra as his primary partner and made it to the Round of 8 of the playoffs.
Mahindra was the primary partner for 15 of the 36 point races this season. The company used the Talladega spring race to run a special Tony Stewart "you old goat" scheme inspired by Briscoe's and Stewart's Mahindra TV commercials.
Mahindra has also served as Briscoe's primary partner for numerous dirt races, including the Chili Bowl Nationals.