The 2020 NASCAR Salutes Refreshed by Coca-Cola is more than just a military appreciation platform — it‘s a campaign that salutes all who have gone above and beyond to keep their fellow members of society safe and healthy. During a global pandemic that impacted almost every aspect of our daily lives, they have been there for us — doctors, nurses, EMTs, first responders, etc. Now, it‘s our turn to be there for them and to give recognition where it‘s deserved the most.
In this edition of NASCAR Salutes Refreshing Moments, NASCAR.com is highlighting the specially wrapped haulers from Mack Trucks, the “Official Hauler of NASCAR.”
RELATED: Learn more about NASCAR Salutes
As part of the NASCAR Salutes Refreshed by Coca-Cola campaign, Mack Trucks unveiled two customized truck-wrap designs for the duration of the season earlier this month that were chosen via a fan vote among four designs. This is the third consecutive year Mack has wrapped its trucks in support of NASCAR Salutes.
“We depend on the incredible efforts of our front-line heroes to help combat the coronavirus pandemic,” Mack Trucks vice president of marketing John Walsh said. “We at Mack are proud to show our support not only for those fighting the virus, but also for our Armed Forces as they work tirelessly to defend our country.”
“This year‘s NASCAR Salutes platform is unique in that we‘re recognizing all of those fighting to keep us safe — whether against COVID-19 or part of our U.S. Armed Forces,” said Jeff Wohlschlaeger, NASCAR’s vice president of partnership marketing.
“Our industry has tremendous respect for the responsibility in hosting events across the country during this unprecedented time, and as we travel to and from those races, Mack Trucks will help us recognize those selfless acts.”
As the Official Hauler of NASCAR, Mack provides a fleet of custom-designed Mack Anthem 70-inch Stand-Up Sleeper models spec‘d to meet the challenges of the NASCAR schedule traveling thousands of miles across the country to deliver critical technology and equipment that helps ensure a successful race weekend. Each NASCAR Mack Anthem features a 505-horsepower Mack MP8 engine and a Mack mDRIVE automated manual transmission. The Mack GuardDog Connect, an uptime solutions service that proactively monitors the truck to help prevent unplanned downtime events.
For the first time ever, NASCAR Salutes Refreshed by Coca-Cola kicked off with the Big Machine Hand Sanitizer 400 at Indianapolis Motor Speedway, as the platform shifts to a mid-summer window due to the impact of the COVID-19 pandemic. NASCAR Salutes Refreshed by Coca-Cola, which runs through July 31, will see the NASCAR industry honor United States Armed Forces and frontline healthcare heroes as part of this year‘s expanded program — an industry-wide opportunity to recognize and thank those who keep society safe and healthy.