This U.S. Bike Parts Maker Came Out of Nowhere To Take On The Industry Giants

Forbes
This U.S. Bike Parts Maker Came Out of Nowhere To Take On The Industry Giants
This U.S. Bike Parts Maker Came Out of Nowhere To Take On The Industry Giants

Sometimes my personal interests lead me to learning about some really great companies. I've been a serious bicyclist since age 13 (that's a long time), and I worked as a bike mechanic ages ago, and I'm a mechanical engineer – so I know a good bit about all the different manufacturers that have come and gone in that business. As we headed into this year's cycling season a few months back, I got wondering about SRAM LLC. Today they're a strong second place in the high-end bicycle components marketplace, behind industry leader Shimano. The bicycle components market is a tough one to nail down, what with the complexities of parts versus complete bike sales, and OEM versus aftermarket sales, but my

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