Travis Kelce to launch new lifestyle brand called "Tru Kolors"

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Travis Kelce to launch new lifestyle brand called "Tru Kolors"
Travis Kelce to launch new lifestyle brand called "Tru Kolors"

Kansas City Chiefs tight end Travis Kelce is launching a lifestyle brand called Tru Kolors, he announced on his official Instagram account. “My love for fashion started when I was a young kid—I was a big fan of sneakers growing up in the '90s,” Kelce says in the video. “You had your Michael Jordans, your Scottie Pippens, Charles Barkleys, Deion Sanders, even Wayne Gretzky—my favorite hockey player had a pair of kicks back in the day. The city I grew up in was a very multicultural place. It has a lot of different social classes, so I got quite a bit of a melting pot to grow up in and to understand everyone else's differences in this world and appreciate that because they're all my friends still

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