Betika unveils multi-million investment in the community to support grassroots sports, cultural and social activities

Nairobi News
Betika unveils multi-million investment in the community to support grassroots sports, cultural and social activities
Betika unveils multi-million investment in the community to support grassroots sports, cultural and social activities

Betika on Wednesday unveiled the biggest initiative dubbed “BetikaNaCommunity”. The initiative will see the company spend millions of shillings towards supporting community development and helping the youth nurture talent by growing local sports, both at grassroots and mainstream levels, as well as cultural and social community activities. Speaking at a press briefing held by the company yesterday, Betika's Commercial Head, Mr John Mbatiah reiterated that the company is committed to supporting local sports, arts and culture. This will be done through: Local sports and clubs sponsorships Individual sports & talent development Growth and diversification into new sports Renovation of community centres

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