Get the heck out of here with your rigorously researched quantitative analysis, Emory University professor Mike Lewis. You may have your “scholarly methods” that use “actual information” to “quantify” the quality of NFL fanbases, and maybe your “science” suggests that Kansas City Chiefs fans rank 31st out of 32 pro football fanbases in terms of loyalty. My gut instinct, about three total weeks' worth of time spent in Kansas City across the Octobers of 2014 and 2015, the knowledge that it is both silly and impossible to attempt to characterize any group as large as an NFL team's entire fanbase, and the understanding that pandering to sports fans in any particular city is a one-way ticket to Traffic Town. Basically everyone you saw, everywhere in the city, was decked out in Royals' gear and/or talking about the Royals.
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