The death of long-term planning in the NBA

SB Nation
The death of long-term planning in the NBA
The death of long-term planning in the NBA

Illustrations by Lindsay Mound It's late September on the eighth floor of Brooklyn's ultra modern HSS Practice Facility in Sunset Park. Seated behind a podium that overlooks a room full of reporters, Sean Marks is beaming. Just a couple months ago, his Nets signed Kevin Durant and Kyrie Irving, in effect executing one of the biggest free agency coups in recent NBA history. For the next 35 minutes, Marks handles the crowd with thoughtful answers, occasionally sidestepping more delicate topics with playful sarcasm. Even though the mood is mostly jubilant, this preseason press conference is bit with a very real tension. Marks must balance his team's high expectations with the fragility of his own

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