See what USC's commits said about the Trojans' new BLVD Studios investment

Alec Simpson, Staff Writer
·2 min read
See what USC's commits said about the Trojans' new BLVD Studios investment
See what USC's commits said about the Trojans' new BLVD Studios investment

USC made a power move Thursday, announcing a partnership with creative agency J1S to launch BLVD Studios, is billed as "an innovative in-house creative lab [that] will provide resources, education, and strategy to help student-athletes build, promote, and leverage their brands and maximize their market value." With college athletes set to soon be able to profit off their Name, Image and Likeness, maximizing individual brand value will become a key factor in recruiting pitches, and the Trojans are getting out in front of it by showing current and future recruits how it plans to promote its players and help build their marketability. To have something like this set up where BLVD Bound is working on the players behalf to promote the player's Name, Image and Likeness, in LA is huge.