General Mills Is Bringing Back 4 Classic '80s Cereals

·3 min read
General Mills Is Bringing Back 4 Classic '80s Cereals

What's old is very often new and, in the case of food, nothing sells quite like nostalgia -- the tastes one remembers from childhood can push you to buy a donut despite being on a mission to eat healthier or go inside a McDonalds or Yum! Despite the fact that over 280 million Americans of all ages were estimated to at least occasionally eat cereal in 2021, nothing brings back memories of childhood quite like the staple breakfast food -- and that goes double if it's bright, comes in a box with cartoon mascots, and is loaded with sugar. "We're seeing that consumers are drawn to tastes that remind them of their childhood and help elicit feelings of nostalgia and comfort," Tom Dixon, chief growth officer at Post Consumer Brands, told Progressive Grocer in 2021.