M&M’s Redesigned Their Characters For The First Time In 10 Years

·1 min read
Photo credit: Mars, Incorporated
Photo credit: Mars, Incorporated

M&M's is getting a rebrand, and the colorful characters you spot on its candy packages and in its commercials will have a slightly new look going forward. Mars, Incorporated made the announcement yesterday, citing the company's "global commitment to create a world where everyone feels they belong."

A commercial debuting the new M&M's mascots was released on YouTube and features messaging about belonging and welcoming everyone before showing off the mascots' new looks. The difference between the existing characters and the new ones are subtle. Each M&M's shape is a bit more refined and instead of a tan color on their arms and legs, there now are faded tints to match the color of their candy shell. Most notably, perhaps, is the height of the brown M&M's heels being lowered and the green M&M's tall go-go boots being swapped for sneakers.

Photo credit: Mars, Incorporated
Photo credit: Mars, Incorporated

In an announcement about the changes, Mars, Incorporated emphasized the following: "The refreshed M&M’s brand will include a more modern take on the looks of our beloved characters, as well as more nuanced personalities to underscore the importance of self-expression and power of community through storytelling," the company wrote. "Fans will also notice an added emphasis on the ampersand to more prominently demonstrate how the brand aims to bring people together."

The group of six M&M's—orange, red, yellow, green, blue, and brown—have been used together in advertisements since 2012. Two M&M's characters, first featured in black and white, were debuted in 1954 advertisements.

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