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Beginning on Aug. 1, Tigers fans will have a new way to engage with their favorite team.
LSU announced in a press release on Monday the creation of LSU GOLD, a subscription-based streaming service that will feature behind-the-scenes footage, podcasts, interviews and an all-access documentary focused on coach Brian Kelly’s first season in Baton Rouge.
Per the release, the service will cost $8.99 per month and will be available on mobile and desktop as well as on streaming platforms like Roku, Apple TV, Android TV and Amazon Fire TV. It will be produced by South Stadium Productions, the content division of the Tigers’ athletic department.
“Through the launch of our subscription content network, LSU GOLD, and the convergence of our creative talents in South Stadium Productions, LSU Athletics is taking the next step to ensure we continue to lead the nation in innovative, engaging storytelling,” athletics director Scott Woodward said in the release. “We are excited to offer our fans a subscription service to connect them closer to the teams they love, and we are confident the team we are assembling and the infrastructure we are building will help us further engage the most passionate fans in the country and take the already-iconic LSU brand to new heights.”
Unrivaled content. Unprecedented access.
Introducing LSU GOLD – coming to screens worldwide on August 1.
— LSU Tigers (@LSUsports) June 6, 2022
Streaming will likely only continue to play a bigger role in the sports media ecosystem in the coming years, and LSU is getting ahead of the curve by creating its own proprietary service now.
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