LOOK: Oklahoma Sooners past and future launch CHO23N recruiting campaign

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It’s been a pretty great summer already on the 2023 recruiting trail. Early in the cycle, the Oklahoma Sooners have landed three five-star commitments, two four-star commitments, and one from a quickly rising interior offensive lineman.

As August gives way to September and the opening of the latest contact period, the Oklahoma Sooners began their 2023 recruiting push with a social media launch.

Using the hashtag #CHO23N, the OU athletics media department launched a social media push for the class of 2023. With Sooners in the NFL and 2023 commits like Malachi Nelson and Luke Hasz on board, Annie Hanson and her team created a multimedia campaign to assist with the Sooners recruiting efforts.

Not only is the “23” in #CHO23N a reference to the 2023 recruiting cycle, but a reference to their deal with Michael Jordan and his brand of apparel. Jordan highlights can be seen in short videos produced for Malachi Nelson and Luke Hasz’s Twitter accounts.

The videos take on a late 80s hip-hop music video flair aimed at targets from Oklahoma, California, and Florida and shared by their high-level commits from each of those states.

Though much of the focus in college football is on the week one slate of games, the OU athletic department captured the attention of the college football world with its launch. It was a fun and exciting look at the past and future of Oklahoma Sooners football.

Take a look at the player cards and videos the OU athletics media department created for such former greats like CeeDee Lamb, Lane Johnson, and Samaje Perine.

Oklahoma's Media Department hitting home runs again

https://twitter.com/AnnieHanson_/status/1432881117296742400?s=20

CeeDee Lamb, WR, Dallas Cowboys

https://twitter.com/_CeeDeeThree/status/1433106942579417096?s=20

Kenneth Murray, Linebacker, Los Angeles Chargers

https://twitter.com/KennethMurray/status/1433100476086579202?s=20

Creed Humphrey, Center, Kansas City Chiefs

https://twitter.com/creed_humphrey/status/1433128880576114700?s=20

Ronnie Perkins, EDGE, New England Patriots

https://twitter.com/7avageszn/status/1433131186176544779?s=20

Tre Norwood, DB, Pittsburgh Steelers

https://twitter.com/trenorwood_3/status/1433112557334708234?s=20

Orlando Brown, OT, Kansas City Chiefs

https://twitter.com/ZEUS__57/status/1433226359342616576?s=20

Rhamondre Stevenson, RB, New England Patriots

https://twitter.com/dreeday32/status/1433130759242592259?s=20

Lane Johnson, OT, Philadelphia Eagles

https://twitter.com/LaneJohnson65/status/1433181861283606528?s=20

Samaje Perine, RB, Cincinnati Bengals

https://twitter.com/samajp32/status/1433219847769448457?s=20

Ben Powers, Guard, Baltimore Ravens

https://twitter.com/BigBen_72/status/1433177618245996544?s=20

Tre Brown, DB, Seattle Seahawks

https://twitter.com/T_Brown25/status/1433119533057789958?s=20

Bobby Evans, OL, Los Angeles Rams

https://twitter.com/BobbyEvans44/status/1433235416673660928?s=20

Jordan Evans, LB, Cincinnati Bengals

https://twitter.com/jordanevans_50/status/1433153631499476996?s=20

Ogbonnia Okoronkwo, EDGE, Los Angeles Rams

https://twitter.com/OgboOkoronkwo/status/1433212555699232768?s=20

Luke Hasz 4-star TE Commit, 2023

https://twitter.com/LukeHasz5/status/1433059639642501121?s=20

Makai Lemon, 5-star ATH commit, 2023

https://twitter.com/getabagkai/status/1433113173075263489?s=20

Brandon Inniss, 5-star wide receiver commit, 2023

https://twitter.com/brandon5star2/status/1433054614652391430?s=20

Braxton Myers, 4-star safety offer, 2023

https://twitter.com/BraxtonMyers23/status/1433086742589018112?s=20

Oklahoma's got 'California Love'

https://twitter.com/MalachiNelson9/status/1433144952582656002?s=20

Sooners appealing to the Homegrown

https://twitter.com/LukeHasz5/status/1433131827796058112?s=20

Sooners receivers make the game look fun

https://twitter.com/getabagkai/status/1433197294573133827?s=20

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