Lonzo Ball’s latest move in revamping his business ties includes hiring a new agent.
The Los Angeles Lakers point guard told ESPN on Monday that he is signing with Creative Arts Agency.
Lonzo Ball hires established representation
"After thinking about this decision over the last few weeks, I concluded that CAA made the most sense for my career both on and off the court," Ball said in a statement Monday. "With CAA now in place to manage my basketball career, I can focus my attention and energy on training for the upcoming season."
In March, Ball parted with Big Baller Brand business partner Alan Foster after $1.5 million from Ball’s personal and business accounts allegedly went missing. He later filed a lawsuit against Foster.
Last week, Ball split with agent Harrison Gaines, who had represented Ball since he left UCLA to turn pro in 2017.
Ball’s points business dealings in new direction
In similar fashion to eschewing an established apparel brand to partner with when he pursued Big Baller Brand, Ball shunned experience in signing with Gaines, becoming his first professional client.
In choosing CAA, Ball is moving forward with an established agency that is an industry leader in representing athletes and entertainers.
In splitting with Gaines and dissolving Big Baller Brand ties, Ball was believed to be establishing his own path out of the shadow of his father LaVar Ball, who was the face of Big Baller Brand and has a reputation for meddling in Ball’s business dealings.
LaVar Ball still involved?
Sources told Yahoo Sports’ Chris Haynes recently that agents were still concerned about LaVar’s influence and that he was a significant voice in steering Lonzo’s selection of a new agent.
Sources told Haynes that LaVar inquired with prospective agents during Lonzo’s search about the possibility of arranging for his other two sons LiAngelo and LaMelo Ball playing on the same NBA team as Lonzo, a goal he has publicly touted on several occasions.
LiAngelo, 20, is not considered a legitimate NBA prospect while LaMelo, 17, is a top prep talent who could eventually forge an NBA career.
LaVar’s role in Lonzo’s career moving forward and the fate of Big Baller Brand are unclear in relation to Lonzo signing with CAA.
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