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Lizzo has entered the shapewear game! The singer launched her own line, Yitty, on April 12 in collaboration with Kate Hudson’s brand, Fabletics. However, rather than tight, uncomfortable, restricting pieces, the singer aims to promote self-love and self-confidence with smoothing styles in buttery soft fabrics.
“I decided to take on the challenge of allowing women to feel unapologetically good about themselves again,” Lizzo said in an interview with CNN.
Some of Yitty’s pieces are for wearing under clothes, while others work on their own. The brand also has three collections: Nearly Naked, Mesh Me and Major Label, which each use different fabrics but offer the same goal of smoothing and accentuating your natural curves.
Seriously, you need to check it out. However, maybe the only thing better than Yitty’s actual shapewear is its debut campaign. Photos feature Lizzo and other women wearing the shapewear in bold colors and prints, accessorized with beaded bracelets printed with words like “flute queen” and “hugged.”
The bracelets are from Little Words Project, a woman-owned jewelry brand that makes inspirational bracelets with words and phrases like “keep going,” “lucky,” and one of their most popular, “be f****** nice.” The bracelets are intended to uplift while inspiring kindness and authenticity. However, there’s more to it than fun words and phrases.
Each bracelet comes with a small gold charm, and on the back of it, there’s a tracking ID you can register on the Little Words Project’s website. Wear your bracelet around for a while, and when you feel like you’ve conquered your word or are simply ready to let it go, pass it on to a friend. Your friend can then register the bracelet to themselves, pass it on to someone else and so on. Eventually, you can check in on your bracelet to see where it has landed. It’s a little like The Sisterhood of the Traveling Pants — but with bracelets.
Little Words Project Custom Bracelet, $30–$40
You can customize your own bracelet starting at $30. However, the brand is currently having a sale! On April 18, you can get 30% off custom pieces on Little Words Project’s website. The sale only lasts for 24 hours, so you’ll want to shop fast.
You can pair your custom bracelet with Yitty’s leggings or a bodysuit to replicate the look. There’s no shame in this copycat game.
If you liked this article, check out Everlane’s denim shirt jacket — it’s the season’s most versatile piece, and it’s less than $100.
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