According to the product's website, QUBE is a "revolutionary breakthrough in shooting a basketball." Selling itself as a cure for poor shooting mechanics, the invention is a literal cube, looking like a giant foam dice designed to align "proper hand placement and elbow/wrist alignment."
James wasn't impressed.
Man please stop it!!! That’s bad karma for the game of PURE basketball! I’m sending the ???????? ??????? ???? to apprehend the frauds now https://t.co/P30Q2LrlJO
— LeBron James (@KingJames) September 13, 2018
You can watch the QUBE in action below.
This is a square basketball. Yes. Square. ???? pic.twitter.com/qLMcpVTydX
— Cheddar (@cheddar) September 12, 2018
QUBE doesn't have James' endorsement, but the notoriety probably can't hurt. Just don't expect LeBron to bring a QUBE to Lakers' training camp in September.