This is what every side wanted — attention. Basketball was an afterthought.
LaVar Ball wanted a massive marketing opportunity and good fodder for the family reality series on Facebook — it’s always about branding.
Financially struggling, small-town Vytautas in the Lithuanian League was looking for a way to make more money — they are already selling Ball jerseys — and LiAngelo Ball (age 18) and LaMelo Ball (16) were the ticket.
So when LaVar Ball and sons landed in Lithuania, both sides got exactly what they wanted — a media circus.