LaVar Ball and family land in Lithuania and it’s a circus

Kurt Helin
NBC Sports

This is what every side wanted — attention. Basketball was an afterthought.

LaVar Ball wanted a massive marketing opportunity and good fodder for the family reality series on Facebook — it’s always about branding.

Financially struggling, small-town Vytautas in the Lithuanian League was looking for a way to make more money — they are already selling Ball jerseys — and LiAngelo Ball (age 18) and LaMelo Ball (16) were the ticket.

So when LaVar Ball and sons landed in Lithuania, both sides got exactly what they wanted — a media circus.

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