Latest CP3 ‘Cliff Paul’ commercial introduces us to ‘Little Cliff,’ who looks pretty familiar (Video)

Ball Don't Lie

Happy holidays, everyone. I got you a tiny Cliff Paul, played by noted commercial actor Chris Paul Jr., a.k.a. Christopher Emmanuel II, a.k.a. CP4, a.k.a. Little Cliff, a.k.a. Assister Act 2: Back in the Habit:

Now that this commercial, which will air during the five-game Christmas Day slate of NBA programming all over your TV dial on Wednesday, has taught us the history of assisting, I'm sure we'll all devote at least a small amount of our Christmas Day NBA-watching schedule to car-insurance shopping.

If we all do enough car-insurance shopping, maybe State Farm will commission another spot in which Chris, Cliff, Little Chris, Little Cliff and their ancestors travel through time to, I don't know, help throw tea into Boston Harbor or something, and along the way they can meet up with Señor Senior Sr. and Señor Senior Jr. while listening to some Junior Senior and Dale Earnhardt Jr. Jr., and we can all have an intergenerational good time while emphasizing the importance of being safe and helpful. Dare to dream, fellow marketing consumers.

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Dan Devine is an editor for Ball Don't Lie on Yahoo Sports. Have a tip? Email him at or follow him on Twitter!

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