LaVar Ball announces Big Baller Brand relaunch: 'Back and better than ever'

Yahoo Sports
LaVar Ball re-launched his Big Baller Brand this week with expanded offerings. (Cassy Athena/Getty Images)
LaVar Ball re-launched his Big Baller Brand this week with expanded offerings. (Cassy Athena/Getty Images)

Big Baller Brand is back up and running with a new website and online store, the company announced Wednesday. Notably absent from the site is New Orleans Pelicans guard Lonzo Ball.

The launch has been discussed on recent episodes of the family’s Facebook Watch reality show, “Ball in the Family.” In an episode earlier this month, patriarch LaVar Ball told Lonzo he should put his money into the company for the rebuild.

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Not only did that not land well with the eldest Ball brother, he told producers “you could say that” he lost money in the company following a string of incidents that included Alan Foster’s alleged seven-figure embezzlement.

Now it’s, in the CEO’s own words, “back and better than ever.”

“The Big Baller Brand is BACK and better than ever! Over the past year, my team and I have been working diligently to expand Big Baller Brand and improve the overall customer experience,” said LaVar Ball, CEO of Big Baller Brand, in a statement. “We are thrilled to announce the launch of our new website I want to thank our loyal fans for patiently waiting for the relaunch and continuing to grow with our family!

The modernized website features LiAngelo and LaVar on the home page and features “a streamlined checkout process, improved functionality, optimized navigation and stronger customer service support.” The business got an ‘F’ rating from the Better Business Bureau in January 2018 after it failed to respond to BBB requests it resolve more than 30 formal customer complaints. The contact information on Big Baller Brand’s website was a form that kicked back a generic reply and the mailbox for the phone number, which has since changed, was full.

The company introduced 48 new items to the offerings that include signature Big Baller Brand items. All of it comes at a high price. Men’s T-shirts are $50, hoodies range from $60 to $70 and shorts are $40. Women’s offerings start at $35 for tanks. The collection features bright pinks, blues, yellows and sea green. The youth line also starts at $35 for shirts featuring “I will be a Big Baller when I grow up.”

The footwear line features variations of G3s, LiAngelo’s shoe, and ZO2’s, the shoe Lonzo said last year fell apart during games his rookie summer league season. Those all come in at between $179 and $190, significantly lower than the $400-$500 asking price of the original launch.

LaMelo got his own shoe in August 2017 called the Big Baller Brand MB1 that is not available on the website. Lonzo encouraged LaMelo, a 2020 NBA draft prospect, to see what other shoe deals are available to him outside of the company.

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