If you thought Kylie Jenner’s empire wasn’t broad enough, think again. The 24-year-old just gave her followers the first glimpse at her upcoming swimwear line, Kylie Swim, on August 16 via her Instagram stories. Back in May, we learned that Kylie had trademarked “Kylie Swim” and “Kylie Swim by Kylie Jenner" but she did not make any official announcements. Now, the swimwear line seems to be confirmed by Kylie herself and it will be arriving on September 17.
Before announcing the launch date, Kylie shared some stunning pics to her Instagram stories to tease the brand. Kylie posed for a mirror selfie wearing a lace-up trikini that resembled an ombré sunset. “Working on @kylieswim and I can’t wait to share,” she captioned the photo. The revealing one-piece features a high neck, a crossover detail to snatch the waist, and a barely-there high rise bottom. The style was very on-brand for Kylie, who loves to accentuate her curves in daring silhouettes.
Kylie went on to share some behind-the-scenes polaroids from the set of a Kylie Swim shoot. Judging by the pics, it looks like there will be a fuchsia pink cover-up and a yellow cut-out one-piece in the brand's first collection.
Kylie’s final teaser included a video of a red bustier-style one-piece with a waist cut-out. From what Kylie showed off in her first IG reveal, the collection has a fiery color theme and embraces showing skin in all the right places.
Kylie has since posted multiple pictures from the initial collection to the brand’s Instagram Kylie’s bikini game has always been inspirational and now fans will be able to get their hands on her own line.
Editor's Note: This story was originally published on August 17, 2021. It was updated on September 16 to reflect Kylie Swim's launch date.
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