Kyle Kuzma reportedly cancelled plans to announce Chinese sponsorships

Dane Delgado

Tensions are still high between the NBA and China, and both sides are hoping that things return to normal soon. Whether that’s possible is another thing altogether, particularly with how raw the response to the NBA has been by domestic fans concerned with the NBA sticking to its stated principles with regard to social justice.

This has affected not just the league, but players too. James Harden and Russell Westbrook were involved in an incident where an official shut down a legitimate question by a CNN reporter. Now it’s being reported that Los Angeles Lakers big man that Kyle Kuzma decided not to announce sponsorship deals with Chinese companies during his team’s visit to the continent this month.

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Via Bill Oram:

Kuzma’s plans to announce additional sponsorship deals with Chinese companies were scrapped once the Lakers arrived on Tuesday and found themselves caught in the middle of a stalemate between the NBA and the Chinese government.

The whole story of what it was like to cover the trip in China as an American is worth reading by Oram. It’s an interesting look at the collision of politics, business, and the perception of sports as separate from those spheres.

Meanwhile, players and their management teams will need to think more carefully about the social perception of business deals both at home and abroad.

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