It was announced that Molson Coors will replace Anheuser-Busch as the official beer sponsor for the Maroon and White. This matches well with the tune of Aggie athletics over the past few years, which is change. The following sports all replaced a tenured coach within the last two years.
Jim Schlossnagle replaced Rob Childress (15 years)
Joni Taylor replaced Hall of Famer Gary Blair (19 years)
Trisha Ford replaced Jo Evans (25 years)
One of the most surprising changes was Jimbo Fisher handing over the play calling and QB coach duties to new Aggie football offensive coordinator Bobby Petrino.
So, it’s only fitting that the beer of choice at Kyle Field also changed after seven years. This move will also make way for Revolver Brewing Company to spearhead a new A&M-branded beer as 12th Man Lager will be phased in the change.
“Molson Coors along with Revolver Brewing Company will also develop a new Texas A&M-branded beer that will debut during the fall of 2023. More information about the product launch and availability will be announced at a later date.”
Ross Bjork continues to do what he does best: bringing in deals and innovation that enhance the experience for fans, students, and athletes. Below is what he had to say about the deal.
“We are always looking for innovative opportunities to engage more Aggies and enhance the fan experience for the 12th Man at all of our venues and we are excited to partner with Coors Light, Twisted Tea and Kristen Distributing Company this fall,” Texas A&M Director of Athletics Ross Bjork said. “This multi-year partnership will not only provide already great products to our fans but open new opportunities for the Molson Coors and Boston Beer families. Most importantly, we appreciate all three partners shared commitment to encourage fans to drink responsibly.”