Searches for floral face masks surged 185% after Kate Middleton was spotted in one — here's where to shop the look

Kate Mendonca
·Shopping Editor
·3 min read

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Photos by Chris Jackson - WPA Pool/Getty Images.
Photos by Chris Jackson - WPA Pool/Getty Images.

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The “Kate Effect” is back and in full swing, this time for an article of clothing that’s surprisingly practical — a floral face mask.

Following two public appearances this week where Kate Middleton was seen wearing the personal protective equipment, searches for the style surged 185 per cent in less than 24 hours in the U.K.

According to a report by Lyst, the “most commonly used search terms alongside face masks the following day were ‘floral,’ ‘Liberty print’ as well as ‘ditsy print.’”

For her first appearance, the Duchess of Cambridge stepped out this week to deliver a donation of more than 10,000 items to baby banks in the U.K., in an effort to provide essentials for families that are struggling to provide for their newborns and infants during the pandemic.

ALSO SEE: Queen, Prince William and Kate wish Meghan Markle happy birthday as royal turns 39

The Duchess wore the mask for a second time this week on an trip to Barry Island in South Wales, where she accompanied Prince William and met with local business owners that are in the process of getting back on their feet following the impact of the coronavirus pandemic.

CARDIFF, WALES - AUGUST 05: Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge meet residents at the Shire Hall Care Home, where they spoke to some of the home's staff, residents and their family members on August 5, 2020 in Cardiff, Wales. In May, The Duke and Duchess joined staff and residents from Shire Hall via video call, and took their turn as guest bingo callers for a game in the home's cinema. (Photo by Jonathan Buckmaster - WPA Pool/Getty Images)
Photo by Jonathan Buckmaster - WPA Pool/Getty Images.

Designed by British kidswear label Amaia, the Adult Reusable cotton face mask is made using a feminine Wiltshire Liberty floral outer layer, and comes with 5 filter inserts for added protection while in use.

The £15 ($26 CAD) mask is currently only available for pre-order, but luckily the floral style is one that’s readily available if you’re after a duchess-approved look for your next socially-distanced outing.

Shop a few of our favourites below!

ALSO SEE: ‘This is the one for me': Amazon's best-selling reusable face mask is Canadian-made, and only $13

Camberwell Masks Liberty Wiltshire Cotton Face Covering

Camberwell Masks Liberty Wiltshire Cotton Face Covering. Image via Etsy.
Camberwell Masks Liberty Wiltshire Cotton Face Covering. Image via Etsy.

SHOP IT: Etsy, from $16

Assorted Upcycled Tana Lawn Cotton Face Coverings Set of Five

Assorted Upcycled Tana Lawn Cotton Face Coverings Set of Five. Image via Liberty London.
Assorted Upcycled Tana Lawn Cotton Face Coverings Set of Five. Image via Liberty London.

SHOP IT: Liberty London, $76

Adult Unisex Face Mask (3-pack)

Adult Unisex Face Mask (3-pack). Image via Gap.
Adult Unisex Face Mask (3-pack). Image via Gap.

SHOP IT: Gap, $20

Floral print fabric face mask

Floral print fabric face mask. Image via Simons.
Floral print fabric face mask. Image via Simons.

SHOP IT: Simons, $15

Floral Print Reusable Face Mask

Floral Print Reusable Face Mask. Image via Le Château.
Floral Print Reusable Face Mask. Image via Le Château.

SHOP IT: Le Château, $12

Antique Alive 100% Cotton 2 Pack Masks

Antique Alive 100% Cotton 2 Pack Masks. Image via Amazon.
Antique Alive 100% Cotton 2 Pack Masks. Image via Amazon.

SHOP IT: Amazon, $20

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