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This Kardashian-approved household cleaning brand is on a sustainable mission

Laura Galvan
·3 min read

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Eliminating single-use plastic is just one of the many steps we can take towards bettering our planet. From fashion to the food industry, brands are stepping up and putting forth efforts in recycling and reducing plastic waste. But what about our cleaning supplies?

Blueland, a sustainable household product brand, wants to end your monthly trips to the supermarket for Windex and Mr. Clean by replacing them with just a tiny nickel-sized tablet. The mission is to eliminate the need for over 100 billion single-use plastic bottles and re-imagining consumer packaged goods.

After appearing on "Shark Tank," the eco-friendly brand caught the attention of Kim Kardashian, who ordered the products after seeing the segment right away.

So how exactly does it work? After purchasing 'The Clean Essentials' for $39.99, you'll receive four bottles labeled for their different uses: Multi-surface (fresh lemon scent), glass and mirror (unscented), bathroom cleaner (eucalyptus mint scent) and the foaming hand soap (iris agave scent). Once you fill the bottles with water, drop the proper tablet into the mix and you're set! From there you only pay $2.00 for refills for life!

Drew Barrymore took to Instagram to give her followers a little explainer:

"TRIED, TESTED & TRUE...Here’s how it works... Instead of throwing away the bottle after use, simply refill it with water and drop in a concentrated tablet for a new bottle of cleaner or soap," she captioned the video.

View this post on Instagram

I’m really trying to do my part to protect this planet! @gretathunberg I recently discovered @blueland on Instagram and I’m so excited we got in touch- they sent me a set of products and... TRIED, TESTED & TRUE - We love @blueland !!! Here’s how it works... Instead of throwing away the bottle after use, simply refill it with water and drop in a concentrated tablet for a new bottle of cleaner or soap. Can you imagine how much single use plastic these products could eliminate?? Just think about how many cleaning products we all use daily! #blueland #hadtoshare

A post shared by Drew Barrymore (@drewbarrymore) on Sep 23, 2019 at 2:49pm PDT

Can you imagine how much single use plastic these products could eliminate??" she added. "Just think about how many cleaning products we all use daily!"

Shop: The Clean Essentials, $39.99
3 Cleaning Bottles
1 Foaming Hand Soap Bottle
4 Tablets (Multi-Surface, Glass + Mirror, Bathroom, Foaming Hand Soap)

If you're worried about the effectiveness of Blueland's actual cleaning products in comparison to leading brands, don't fret: Judging by the customer reviews, the tablet-based formulas appear to work just as well across surfaces.

One customer wrote, "My starter kit arrived quickly (all in a totally recyclable cardboard box!) and I was very excited to drop in the tablets, watch them fizz, and get cleaning. Loving the cleaning products. Glass cleaner works great - streak free windows and mirrors. Hand soap has a pleasant light fragrance. Multi-surface cleaner works great on my counter tops."

Another simple said, "Best thing I’ve done to begin the new year!"