The Michael Jordan documentary "The Last Dance" has been a huge hit and has also been a boon for the Jordan Brand as a whole, with the price of many pairs of the famous sneaker seeing a large increase in value. According to a report from The Athletic, Jordan Brand merchandise is flying off the shelves.
— Daniel Greenberg (@ChiSportUpdates) May 7, 2020
Since "The Last Dance" premiered, there has been an astonishing 40% increase in Jordan merchandise sales on the StockX website.
Throughout the 10-part documentary series showcasing the '90s Bulls, fans have been treated to long looks at the team's old-school gear, including the warmup jackets and beloved black and red pin-striped unis, all of which have surely played a role in the surge. The Bulls have long been one of the NBA's most valuable franchises, being valued at over $3 billion as of 2020.
Through May 15, NBC Sports Chicago is airing every 1998 Chicago Bulls NBA Playoff game (21 total). Find the full schedule here.
Jordan Brand merchandise flying off the shelves following 'The Last Dance' originally appeared on NBC Sports Chicago