Jim France bullish on the future: ‘We’re getting some momentum back’

Nate Ryan
NBC Sports

DAYTONA BEACH, Fla. – In a rare interview Friday, NASCAR CEO and chairman Jim France said he’s bullish about the momentum of his racing series, particularly since last year’s ISC merger.

“Very much so,” France said when asked if he’s looking forward to the return of stock cars to Daytona International Speedway next month for Speedweeks. The Daytona 500 will kick off the Cup Series season Feb. 16.

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“We’re coming off of a very good year I felt like last year where we’re really getting some momentum back,” France said. “It’s exciting now going into this coming year.”

Much of the focus has been on the discussions around a possible revamping of the 2021 schedule.

“(NASCAR President) Steve Phelps is working diligently on that,” France said with a laugh. “There’ll be announcements coming in the not-too-distant future.”

France said last year’s merger of NASCAR and International Speedway Corp., which had been publicly traded before the deal, provides more flexibility on the schedule.

“It makes a big difference,” he said. “It gives us an opportunity to respond quicker to the changing environment out here with the economy and all the things that are going on that impact motorsports. It was a major big step that we needed to make probably for quite a while.”

France spoke with a small group of reporters after a major news conference at Daytona involving the IMSA Series that will create a bridge for the premier sports car classes at Daytona and Le Mans.

“The way I view it is if you ever catch the Ferrari vs. Ford movie where the cars went back and forth with Le Mans, that’s the era that we’re getting ready to enter into here is my optimistic hope,” said France, who is also the chairman of IMSA.

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