UPDATED 11/22, 10:00 a.m.: Jarritos has shared the first look at its upcoming SB Dunk Low collab on Instagram, which is pictured above. At the time of writing, the release details of the sneaker project have not yet been announced, but the shoe is expected to hit retail in the spring.
See original story below.
Mexican soda brand Jarritos is working with Nike SB to release a Dunk Low collaboration in 2023, sneaker industry sources tell Complex. The shoes are expected to arrive next spring, but could come out later due to the shifting nature of sneaker release dates caused by supply chain issues.
The sneaker depicted here is not the Jarritos x Nike SB Dunk Low—no photos of the project have leaked.
Nike did not respond to a request for comment. Jarritos declined to comment.
The beverage maker has recently dabbled in the streetwear space, having partnered with Kith for a limited-edition pack of bottles in August. Jarritos also has a sock collaboration and its own NFT collection.
The coming Jarritos x Nike SB Dunk Low represents the gradual shift in strategy for Nike’s skateboarding division when it comes to collaboration partners. In SB’s early days, it would work on shoes with more subcultural ties—think Dunks by MF DOOM or Futura. In recent years, it’s come to embrace bigger mainstream brands, creating a pastoral Ben & Jerry’s sneaker, a rainbow Polaroid pair, and the ill-fated 7-Eleven Dunk that was never released.
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