Jacquemus Unveils New 24/24 Pop-Up in Milan

Earlier this month, Simon Porte Jacquemus announced that he would open a pop-up location in Milan, following his buzzy all-pink space in Paris. The designer has finally unveiled images of the temporary 24/24 store, wrapped in all-white this time around.

"We are opening our new boutique in Milan, all in white with new products!" the designer announced on Instagram. Contrasting the previous location, the boutique comes in a minimalist look, with the label's new bags displayed in a vending machine-inspired space. The newly-revealed purse, dubbed La Vague, comes in a curvy, warped silhouette with a scrunched handle. Jacquemus' logo is placed at the bottom corner to round out the look.

Take a look inside the space above and below. The boutique will be open 24 hours a day, from 10 a.m. on February 25 to midnight on February 27.

Jacquemus 24/24 Milan
Palazzo Clerici
Via Clerici, 5
20121 Milano MI, Italy