Inside the wild, ultra-competitive world of Starbucks merch resellers

For even the most casual Starbucks customer, the holidays are a special time of year. Starting in early November, the chain rolls out a full list of its seasonal-specific items…. from specialty treats to limited-edition cups to, of course, plenty of new drinks. But there’s another kind of Starbucks fan, a much more serious kind. For Starbucks resellers, the holidays are prime time. Starbucks baristas are no strangers to the craze. Employees have become deeply familiar with the reseller community — and how some of these individuals impact their jobs. Reselling is not a new phenomenon at Starbucks, but the hype has been magnified during the pandemic

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