Esports stars are now sponsored all the way down to their briefs.
Indeed, undergarment manufacturer MeUndies has entered into an official sponsorship with professional League of Legends organization Immortals. And they have the ridiculous video to prove it:
MeUndies joins non-endemic companies such as Turtle Wax, Credit Karma, Bud Light, and Geico hoping to catch the esports wave.
With the majority of prize money going to players, organizations often rely on these third-party companies to make ends meet or expand into new frontiers.
“A lot of these companies that aren’t really gamer-related products will try to curate their marketing tools in a way that appeals solely to gamers,” Immortals CEO Noah Winston told Mashable.
According to a report released by Superdata last week, esports will generate roughly $892 million in revenue this year.
“In esports, sponsorships can range anywhere from a few thousand dollars a month if you just want something like social posting, all the way up to high-six, low-seven-figures,” said Whinston.
Immortals is currently the first place team in the NA LCS with a record of 15-1. They also field an impressive Brazilian Counter-Strike team. And cool underwear, I guess.
Dylan Walker is on Twitter @dyluuxx