The Sacramento Kings on Tuesday became the latest NBA team to launch into a full-scale rebrand, unveiling brand new logos that will soon be joined by brand new uniforms in time for the team to move into its brand new home, the Golden 1 Center, for the start of the 2016-17 season this October.
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Let's have a look at the logos, which offer a new spin on an old look:
The new Kings logo ties back to the great old one. pic.twitter.com/5e6tARvssV— KL Chouinard (@KLChouinard) April 26, 2016
Or maybe it's just that you're doing a headstand and like video games from the 1980s.
"Inspired by the logo which first transformed our city, the new identity is dedicated to our fans and represents the three elements that form the soul of our franchise," the Kings said in a Tuesday statement.
(Those elements, it seems, are crowns, basketballs and Sacramento. Which, y'know: pretty good!)
Secondary logos include a symbol of the Vivek Ranadivé-era Kings' focus on making basketball the global sport of the 21st century, as demonstrated by a lion dribbling or perhaps losing a basketball; a crowned lion whose mane makes up a basketball and who also looks at least a little bit like he's reminding you to diversify your bonds; a crown "angled slightly to provide dimension & strength"; and a remix of the primary logo with the abbreviation "SAC" replacing "KINGS" at the center of the image, a choice made to commemorate the bond between team and city fortified during the "Here We Stay" campaign that helped stave off relocation efforts (and which ought to delight 12-year-olds for years to come).
The Kings will still lean heavily on purple and gray as their primary colors, though as was noted by Uni Watch's Paul Lukas, Sports Illustrated's Tim Newcomb and Chris Creamer of SportsLogos.net, both the purple and the "granite" are deeper than those used in the club's previous identity. Black will remain part of the team's color scheme, too, opening the door to its use in uniforms and apparel ... including, it seems, in a jersey teased in the background of one of the pages of the Kings' new logo website:
Full-size image of that possible Kings uni "leak", brightened up as well: pic.twitter.com/MII7zfT7Rj— Conrad Burry (@conradburry) April 26, 2016
We'll have to wait until sometime this summer to get a look at the full set of uniforms, according to Kings president Chris Granger.
With current NBA apparel maker Adidas giving way to Nike for the 2017-18 season and jersey advertisements reportedly coming along with that change, it might seem odd for the Kings to change everything up now rather than just waiting a year. As Granger told ESPN, though, the desire to have something new, fresh and exciting in place by Moving Day spurred things along:
"It was interesting timing for us, but we didn't feel like we had much choice," said Granger. "Given the opening of Golden 1 Center and our move downtown, now is the time for a new visual identity, and we wanted to make sure everyone was comfortable with our new direction, whether it was the incoming partner or the outgoing partner, so we involved Adidas and Nike in the process."
Of course, the desire to have something new, fresh and exciting in place by Moving Day also helped spur along the sort of basketball decisions that resulted in trading away a lottery pick, a protected future first-round pick and two future pick swaps to the Philadelphia 76ers to dump salary to pursue free agents who could help the team get into the playoffs this year. That pretty famously did not pan out, as Sacramento once again disintegrated before February, toyed with firing head coach George Karl at the All-Star break, wound up with several players in something like open revolt late in the season, and did fire Karl after the franchise's 10th consecutive losing season. Whatever winds up happening with the jerseys, finding the right head coach and determining a direction that keeps the front office from stepping on itself at every turn seem to be the primary orders of the day in Sacramento.
Best Kings re-brand would be having a decent basketball team.— Jared Wade (@Jared_Wade) April 26, 2016
How effectively Vivek, Vlade Divac and whichever coach they wind up hiring can do that remains to be seen. For now, though, we have new uniforms to look forward to, and we can at least rest easy in the knowledge that, thanks to those lion logos, Slamson the mascot should be a safe bet to continue palling around with Boogie Cousins for years to come.
That's something, at least.
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