HBO Max Subscribers Confused & Amused By Mysterious ‘Integration Test Email # 1’

·3 min read

Some HBO Max subscribers received a strange email Thursday night with the subject line “Integration Test Email # 1.” The body of the email said only, “This template is used by integration tests only.” There were no attachments or images included.

Given the proliferation of data breaches of late, it could have been a phishing scam.

More from Deadline

Most recipients, however, seem to have quickly realized that the missive was a mistake. And then the jokes began.

Some on Twitter posited that Integration Test Email #1 was a new HBO Max show.

This content is not available due to your privacy preferences.
Update your settings here to see it.
This content is not available due to your privacy preferences.
Update your settings here to see it.

Among the “new show” advocates was none other than WarnerMedia CEO Jason Kilar. See his tweet below.

This content is not available due to your privacy preferences.
Update your settings here to see it.
This content is not available due to your privacy preferences.
Update your settings here to see it.

Others imagined HBO Max’s streaming competitors quickly calling all-hands meetings to brainstorm how they could jump on the Integration Test Email #1 bandwagon.

This content is not available due to your privacy preferences.
Update your settings here to see it.

Twitter pro and Director James Gunn hoped it was “the first step in extremely clever viral marketing” plan for his upcoming HBO Max project, Peacemaker.

This content is not available due to your privacy preferences.
Update your settings here to see it.

Still others sought to claim credit for the brilliant marketing ploy.

This content is not available due to your privacy preferences.
Update your settings here to see it.

Alas, it was simply a mistake according to the official HBO Max Help Twitter feed. In fact it was, of course, an intern who goofed and sent the missive to many subscribers.

“We apologize for the inconvenience,” read the HBO Max Help post, “and as the jokes pile in, yes, it was the intern. No, really. And we’re helping them through it.”

This content is not available due to your privacy preferences.
Update your settings here to see it.

So what is an integration test email?

According to educational site Guru99, it is “defined as a type of software testing carried out in an integrated hardware and software environment to verify the behavior of the complete system. It is testing conducted on a complete, integrated system to evaluate the system’s compliance with its specified requirement.”

Best of Deadline

Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.