Tony Goncalves, the man in charge of HBO Max, has insisted that Warner Bros’ decision to release the Snyder Cut of Justice League on the new streaming service does not set a precedent.
In the days after it was announced that director Zack Snyder will get a chance to complete his vision of Justice League, which will be released at some point in 2021, there have been calls for David Ayer’s version of Suicide Squad to be given the same treatment.
After being told about the latest push from DC fans, Goncalves was asked by The Verge whether WarnerMedia ever considered if releasing the Snyder Cut might set a dangerous precedent for the movie industry. Some people have been worried that the decision to release the Snyder Cut will only encourage fans to be more vocal and toxic in order to get what they want.
“Look, definitely not a precedent,” was his emphatic response, before he then added. “We’re in a space where consumers are loud. Consumers guide, and we absolutely have to listen as industry.”
“I had a boss that once said, ‘Industry and consumers aren’t always aligned, but consumers do tend to win.’ It’s a fine balance.”
“And I think when it comes to video, when it comes to entertainment, when it comes to content, consumers have never had more choice, and they’ve never had more of a voice. But that doesn’t mean that we will go and invest our dollars in every single fandom that exists.”
Goncalves then said that even though the people at HBO Max will “listen” to the consumers, it doesn’t mean that they’re “going to go redo every movie ever made.” Instead, this communication is just proof that they have their “ear to the ground.”