The 45-year-old was speaking on Radio 4 Today Programme following the launch of her famous wellness brand’s new pop-up store in London’s Notting Hill.
In case you don’t know much about the whole Goop history, here’s a quick recap:
Gwyneth launched Goop in 2008, originally as a sort of weekly newsletter of recommendations. But since then the brand has continued to grow and was recently valued at $250 million (around £190 million).
But it hasn’t been without controversy. Earlier this year Goop agreed to pay a large settlement after allegations it made unscientific claims about three products.
It’s not the first time the lifestyle brand has come under fire for false advertising and misleading health claims either.
Back in July, it was revealed that Goop teamed up with publishing house CondéNast to run interviews with non-traditional practitioners. But when the publishing powerhouse wanted to fact-check Goop articles, the partnership promptly ended after just two issues.
Earlier this year, the lifestyle corporation fell under scrutiny once more when nonprofit group Truth in Advertising accused Goop of exploiting women with products which claim to combat health problems.
And now Gwyneth has opened up about the controversy.
When asked by the Radio 4 Today Programme about the flack the company has faced about some of the health benefits the products claim to have, Gwyneth replied that she thinks the criticism is important.
“If we’re not criticised we’re not doing our job. What we’re here to do is trailblaize and try to move culture forward,” she said.
When asked about the specific law suit the company faced she explained:
“In that case there was just a verbiage issue. As you grow as a company, you learn about claims. If you look a product that says this may help with wrinkles you can’t say this will eradicate wrinkles.
“We still stand behind all our products, we still all of our products we’re just learning these are the things you can say.
The actress turned entrepreneur went on to say that she felt a great sense of responsibility that people believe and trust in what she says.
“That’s why we’re so careful about the products we sell,” she said. “We have our own regulatory team and we take it very seriously.”
The interview went on to discuss the Carnelian crystal that claims to help treat infertility.
Gwyneth pointed out that though she’d never tried it she believed there are “ancient healing modalities that have existed the power of oils and crystals for thousands of years that people find really effective.”
She went on to say that taking the rough with the smooth is part of the success of the brand and that she believes in everything the company is doing.
“We’re ok with being trailblaizers and taking some heat, that’s part of what we’re doing.”
It wasn’t long before people took to Twitter to let their thoughts on the interview known.
Gwyneth Paltrow on BBC Radio 4 basically saying Goop is still learning how to write product descriptions for their bullshit products which won’t result in lawsuits they lose.
— Mike (@6byNine) October 9, 2018
“There was just a verbiage issue”
Gwyneth Paltrow on being caught out making false claims on her mumbo-jumbo products
— Matt Chorley (@MattChorley) October 9, 2018
— Roshana Mehdian-Staffell (@RoshanaMN) October 9, 2018
Gwyneth Paltrow was just ridiculous on radio 4 this am. Women are not subservient creatures seeking need to purchase ‘wellness’. We don’t evolve without critical thinking.
— Margaret McCartney (@mgtmccartney) October 9, 2018
It’s unlikely that Gwyneth will be too concerned about the criticism, though. “I’m not actually that invested in what people think of me, and I don’t spend a lot of time thinking about that,” she told Evening Standard previously.
“I’m really clear about who I am and what my intentions are, so I kind of feel like what people think of me is none of my business.
“You try to do good work and you hope people will have a personal experience of that work, and it will be aligned with what you’re trying to do but if it’s not then that’s OK.”
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