Say goodbye to the Maine Red Claws; it’s the ‘Maine Celtics’ now as the Claws go green

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If you happened to stop by one of the Maine Red Claws social media sites, you might have noticed it looks a little … different. The Boston Celtics NBA G League affiliate club based in Portland, Maine has a new look — and a new name.

After sitting out the 2020-21 G League season due to the COVID-19 pandemic, the Red Claws are back with a rebranded identity that represents their closer relationship with the Celtics, who purchased the team outright in July of 2019. Moving forward, they will be known as the “Maine Celtics,” with an appropriately green crustacean gripping a basketball to complete their new logo.

The Celtics team account tweeted the G League franchise’s new logo soon after the announcement.

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When we purchased the Maine franchise in 2019, we immediately made that organization a part of our family," related Celtics President Rich Gotham in a statement shared by the team. "The decision to rename the team to ‘Maine Celtics’ is the next step in that evolution, and a nod to our diehard fan base, which extends throughout the great state of Maine." https://twitter.com/TheCelticsWire/status/1396859047622725632?s=20

"I’m as excited about this change as I was when we started the Maine Red Claws back in 2009," added Maine Celtics Team President Dajuan Eubanks. "Directly aligning our franchise name with the iconic Boston Celtics brand creates a new era of heritage building for basketball here in Maine." Boston has increasingly aligned the Portland-based franchise with the parent club stretching back to the summer of 2012, when it first became the team' sole G League affiliate. https://twitter.com/TheCelticsWire/status/1396830242237464577?s=20

Even the G League brass weighed in on the rebrand in the press release, with G League President Shareef Abdur-Rahim stating that "Maine’s evolution to further align the team with the Boston Celtics is as exciting for the team’s fans as it is for the league." "Fans in Portland have long enjoyed the team’s focus on development and becoming the Celtics really highlights that commitment," he added. "I can’t wait to visit Portland to watch the team in green next season." This post originally appeared on Celtics Wire. Follow us on Facebook! [lawrence-related id=51012,51007,51004,50977] [listicle id=50965]

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