On Tuesday, the Giants announced the season-long brand campaign, “Be Giant.” Two-time Super Bowl champion Justin Tuck helped kick things off:
“Giants fans can rally behind our ‘BE GIANT’ campaign, whether they are at the stadium, in their neighborhood, in school or at the office,” said chief business officer Pete Guelli, via Giants.com. “We are excited to launch this campaign ahead of our home opener at MetLife Stadium where we know our fans will create an unbelievable home-field advantage for the players and coaches on Sunday Night Football!”
The Giants also shared the following details on the campaign:
To help kick off the campaign, the Giants will launch a community caravan on Friday, September 8, with alumni Hakeem Nicks, Jonathan Casillas, Ahmad Bradshaw and Mario Manningham, along with the G-line, the official drumline of the New York Giants. The groups will visit multiple schools in the Tri-State area to celebrate the start of the school year. They will make surprise stops along the way at various partner locations to reward fans with breakfast and lunch.
To learn more about the campaign, visit Giants.com/BeGiant
On Sunday, the first 25,000 fans in attendance will receive a blue “BE GIANT” t-shirt courtesy of Pepsi. The team would also like to see the remaining fans go blue in order to create an ocean inside MetLife Stadium.
The Giants called for a “whiteout” last season and fans responded in kind. They’d like for that true home-field advantage to continue.