Gannett Co., the parent company of USA TODAY, has announced a partnership with TicketSmarter to provide tickets for sporting events, concerts and theater performances in communities throughout the USA TODAY Network.
The deal will allow readers to buy tickets directly from the sports and entertainment content they are consuming.
TicketSmarter’s offerings will be integrated across USATODAY.com, 250 local media sites and more than 70 vertical sports sites. The USA TODAY Network has an audience of more than 145 million monthly visitors.
“We believe that the future of ticketing is fast, easy and fan-centric,” said TicketSmarter CEO Jeff Goodman in a release announcing the deal. “By partnering with Gannett, we will be able to give consumers unmatched access to our secondary resale marketplace so they can experience the power and excitement of live events.”
TicketSmarter is a ticket resale marketplace for more than 125,000 events and 48 million tickets for sale. It donates $1 of every transaction to charitable organizations including St. Jude Children’s Research Hospital, The V Foundation, and Quarterbacking Children’s Health Foundation.
"Across the USA TODAY NETWORK’s hundreds of properties, we engage daily with audiences that are passionate about music, sports, theater and live events. The TicketSmarter partnership will provide us with the ability to better serve our audiences with opportunities to buy tickets to their favorite events," said Chris Pirrone, general manager of the USA TODAY Sports Media Group.
This article originally appeared on USA TODAY: Gannett announces partnership with TicketSmarter for USA TODAY Network