In advance of the Game of Thrones Season 7 premiere, a group of actors dressed as White Walkers invaded central London. The White Walkers were led by the Night King on horseback. They walked over Tower Bridge and on the streets of Oxford Circus, and they even posed in front of Buckingham Palace.
Each actor spent four hours in makeup to get the look of the characters just right. Delighted onlookers took photos and video that they posted to social media, garnering lots of publicity for the seventh season of Game of Thrones.
In honor of these white walkers in London, we put together a list of the top five all-time best TV marketing stunts. From The Simpsons to Arrested Development, these shows have shown that they’ve got what it takes to get tongues wagging in the best possible way.
Watch: ‘Game of Thrones’ Catch-Up Guide: 6 Things You Need to Know Before the New Season
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