Friday 5: As season nears, a bigger deadline looms for NASCAR

Dustin Long
NBC Sports

While the Cup garage opens in two weeks at Daytona International Speedway to begin the 2020 season, a bigger deadline is looming.

It is less than 10 weeks from NASCAR President Steve Phelps’ self-imposed deadline of announcing the 2021 schedule around April 1.

Phelps made it clear in November what will be key elements to the upcoming schedule.

“We’re looking at where we’re going to have the most competitive racing that we can have, where we’re going to have full grandstands, and what does that market look like, is it a new market that we can service,” Phelps said the morning of last season’s finale in Miami.

Tracks that host Cup races — now mostly owned by NASCAR — were put on notice by Phelps’ comments.

“The two things that teams need: We need butts in seats and eyeballs on the TV,” said Steve Newmark, Roush Fenway Racing president, this week.

He stated how important attendance is for teams by noting the growth at Watkins Glen International, which had its fifth consecutive sellout of grandstand seating last year.

“When I started in 2010, we didn’t take a lot of partners to Watkins Glen,” Newmark said of sponsors. “Now you take a partner to Watkins Glen in a heartbeat. It is sold out, the energy there. I understand the capacity at Watkins Glen is not the same but it has this feeling, and I think really what we’re trying from a team perspective, from a Roush Fenway perspective, that’s the most important thing.

“I want to go to areas that embrace having the race, that people show up in the stands, that there is a lot of energy. That’s where I want to take my partners. I want them to see their brand in that type of setting.

“Some venues can do that with two races. Other venues it’s been more of a struggle. I would love to see us try these new venues. There will be an energy around that.”

Among Newmark’s suggestions of where NASCAR should consider racing at some point: “Mexico, Canada, street courses, different road courses, different short tracks, look at it all.”

Ryan Newman, who enters his second year at Roush Fenway Racing, said that NASCAR should consider running a Cup race on dirt.

“I’m not trying to bash anybody, we just can’t keep doing the same things we’ve been doing,” he said this week. “We just can’t. We’ve got to mix it up as a sport. We’re working on doing that and I know that.

“But we’ve got to mix it up and make the fans want to see something different, want to see something new. A different driver. A different venue. A different type of anything. Not just a Next Gen car, that’s a part of it. … Going dirt racing can be done with the Next Gen car. If Junior Johnson was here, he’d tell you, ‘Let’s go race dirt.’ I’m telling you.”

Only the Truck series races on dirt, competing at Eldora Speedway. Cup last raced on a dirt track Sept. 30, 1970 at the North Carolina State Fairgrounds in Raleigh, North Carolina. Richard Petty won that race.

As the sport continues to evolve — adding a night race at Martinsville, a doubleheader weekend at Pocono, and the debut of the Next Gen car next season — the makeup of the schedule in the coming years will be among the biggest tasks for NASCAR officials.

2. A big deal

After winning the Chili Bowl for the first time in 13 attempts, Kyle Larson said moments after the triumph on the MavTV broadcast: “Its a pretty different range of emotions 365 days later. I feel like I’m going to pass out. I’m sorry NASCAR, I’m sorry Daytona, but this is the biggest (expletive) race I’ve ever won. I hope to win Daytona in a few weeks but this is bad ass.”

Larson, who lost the Chili Bowl the previous year on the last lap, later explained his comment in his press conference.

“It will be fun to watch the dirt fans and the NASCAR fans go at it and maybe get a text from (NASCAR’s Steve) O’Donnell and probably (Chip Ganassi Racing chief operating officer) Doug Duchardt,” Larson said.

“I think they understand the energy that this race brings to me and how much I want to win and have wanted to win it. Obviously, I’ve said in the past that the Chili Bowl, to me, is bigger than the Daytona 500. Obviously, it’s not just because of the size of the crowd and the purse of the Daytona 500, nothing compares with that I’ve raced in.

“On a personal level, just how close I’ve been to winning this race, I think that’s where I think this race has meant more to me. But now maybe after winning the Chili Bowl, the Daytona 500 will be that next race that’s going to mean the most to me that I want to win. It’s just been a great little run and hopefully we can turn this into some good momentum into the NASCAR season.”

Ryan Newman, who competed at the Chili Bowl Nationals for the first time, defended Larson’s excitement with winning that event.

“There’s 360 drivers, 360 teams going for one trophy. That’s spectacular,” Newman said. “I raced midgets races before where I won and there were 16 cars that entered and I felt really good about it. Going back to the Kyle Larson (comment), when there’s 360 (drivers) and you have been working … your whole life to get that trophy, it makes it special. It makes it more special than anybody who is out of his shoes to understand.”

3. Memorable win

NASCAR’s test this week on the Indy road course for the Xfinity Series will give those drivers a chance to accomplish a first — be the first Xfinity driver to win on that circuit.

Brad Keselowski won the first Xfinity race at Indy (it was known as the Nationwide Series at the time) in 2012. That remains a special accomplishment.

“It sticks with you,” he told NBC Sports. “I’m proud of it. … It makes me … a little sad because I don’t get to compete in that series anymore with all the rules, it’s not feasible. So there is a little bit of sorrow I have with that question (of winning there) but it certainly was a defining moment for my career.”

Keselowski also won the final Xfinity race at Lucas Oil Raceway — where the series competed from 1982-2011 before moving to Indianapolis Motor Speedway.

4. 15 and counting …

Call it a good sign for some, an omen for others or one crazy coincidence but each of the past 15 Cup champions have had an even-number car number.

The last driver to win the championship with an odd number on the car was Kurt Busch. He won the 2004 title (the inaugural Chase) driving the No. 97 car.

So, if one believes in signs, the even-number streak could be a bad sign this season for drivers with odd numbers, such as Busch (No. 1), Chase Elliott (No. 9), Denny Hamlin (No. 11) and Martin Truex Jr. (No. 19) among others.

5. NASCAR at Rolex

Kyle Busch is the only active Cup driver competing in this weekend’s Rolex 24 at Daytona International Speedway (coverage will be on NBC, NBCSN and NBC Gold: Track Pass), today’s IMSA Michelin Pilot Challenge will have some additional NASCAR flavor.

MORE: A “crucial” year for Hailie Deegan’s career begins today at Daytona

MORE: Full Rolex 24 Hours coverage at MotorSportsTalk

The four-hour endurance race begins at 1:10 pm. ET (and will be streamed on the NBC Gold: Track Pass) and includes Xfinity drivers Chase Briscoe and Austin Cindric. Also competing will be Hailie Deegan, who moved from Toyota’s development program to Ford’s in the offseason. She’ll spend most of her time this season running in the ARCA Series. Deegan and Briscoe will co-drive the No. 22 Multimatic Motorsports Ford Mustang GT4.

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