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Freddy’s partnering with Kansas basketball players in NIL deal

LAWRENCE, Kan. — Freddy’s Frozen Custard & Steakburgers is partnering with 12 college athletes across the country, including two Kansas basketball players.

Freddy’s announced on Tuesday that Jayhawks women’s freshman guard S’Mya Nichols and men’s junior forward KJ Adams will share their favorite Freddy’s menu items on company social media accounts and the brand’s website.

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“My dad and I used to go to Freddy’s all the time after tournaments. I love the chili cheese dog. I’m just so excited to be working with Freddy’s this season,” Adams Jr. said.

Nichols is an Overland Park native and graduated from Shawnee Mission West last year as an ESPN 4-star recruit.

Joining Nichols and Adams Jr. in this NIL deal with Freddy’s is Duke men’s basketball sophomore Mark Mitchell. Mitchell was raised in Kansas City, Kansas and starred at Bishop Miege High for three years before completing his high school career at Sunrise Christian Academy in Wichita.

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