Foam dye changes your hair color in minutes

At-home hair-dye kits are typically known for being super messy, hard to use, and full of harsh chemicals like ammonia, which can leave hair feeling damaged after dyeing. But Hally's Color Cloud, a semipermanent, ammonia-free hair-dye foam, wants to simplify the at-home hair-dyeing process. Insider producer Caroline Aghajanian tests the Hally Color Cloud in the shade Cola Coaster on her bleached-blond hair to see if the dye is actually less messy, easier to use, and less damaging on her hair than other dyes she's tried at home. Product used in video: Hally Color Cloud in Cola Coaster, $25