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Student-athletes can profit off their name image and likeness without penalty for the first time this year, and Florida is looking to capitalize. The Gators partnered with The Brandr Group on Thursday to establish group licensing for student-athletes across all 21 sports.
The partnership means that players can use the school logo in their personal endorsement deals. Three or more athletes from a team or six or more athletes from multiple sports can join the program and TBG will facilitate the licensing.
“The Florida Gators have one of the strongest brands in all of college athletics, and this agreement with The Brandr Group provides great value to our student-athletes in expanding their NIL opportunities,” Florida athletic director Scott Stricklin said. “This is a win for Florida student-athletes and Gators fans, who will be able to represent their favorite players like never before.”
The Florida Gators & @TBGUSA have established group licensing for Florida student-athletes covering all 21 sports. This will create the opportunity for Gators student-athletes to profit off their Name, Image and Likeness (NIL) using official Gators trademarks & logos. #GoGators
— Florida Gators (@FloridaGators) September 2, 2021
The big news here for Gators fans is that the door is now open to merchandise with players’ names and numbers. Fans have long desired official team jerseys but only now has that dream become a reality.
Florida fans will have more to look forward to with the launch of the Gator Collective, a fan platform founded by former Gators pitcher Eddie Rojas. The Gator Collective offers fans access to players through interviews and video conferences, and there are plans for raffles and giveaways.
Rojas lived the struggle of a student-athlete and wanted to give back to his school after hearing about the NIL changes.
Five Gators have signed with the Gator Collective: linebacker Mohamoud Diabate, linebacker Diwun Black, defensive end Zachary Carter, offensive lineman Gerald Mincey and tight end Keon Zipperer. While all are on the football team, the goal is to branch out to other sports. The group licensing agreement extending across all sports should help with that.
Be a part of the future of college sports. For as little as the cost of a cup of coffee, you can support your favorite athletes while gaining access to exclusive fan content.
— The Gator Collective (@GatorCollective) September 2, 2021
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