Flawless Queen Alicia Keys Is Launching a Beauty Brand Under the E.L.F. Portfolio
Kylie Jenner. Rihanna. Selena Gomez. TikTok stars. Celebrities launching beauty brands isn’t new but we’re pretty surprised by this one. Alicia Keys is launching a beauty brand under the E.L.F. portfolio, according to a press release from E.L.F. The company isn’t releasing the name just yet, but they’re calling it a “new lifestyle beauty brand.” The 15-time Grammy-Award winning artist, producer, actress and New York Times best-selling author is known for not wearing a lot of makeup and letting her gorgeous skin show.
“We are beyond thrilled to leverage our strengths to help realize Alicia’s vision, as it not only aligns with our mission to make the best of beauty...
